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Primer’s free mobile app offers fast and easy jargon-free lessons for business owners and people looking to achieve their work and career goals. Learn practical skills from industry experts on topics like business and operations, brand and identity, and marketing and measurement.

Marketing & Measurement

Promote your business to earn loyal customers with lessons on digital marketing, measurement, social media, analytics, and more.

Popular Lesson

Surviving and Thriving on Social Media

by Primer Team

Intro to Digital Marketing

Find out how to market your business online.

Boost Your Online Business with Google Ads

by Get Your Business Online Team

Use Insights to Tap into Your Customers’ Emotions

by Primer Team

Get Organized with a Digital Marketing Plan

by Primer Team

Update Your Online Presence as Your Business Changes Operations

by Primer Team

Gain Insights from Your Google My Business Listing

by Get Your Business Online Team

Get Your Products Featured in Customers’ Searches with Google Merchant Center

by Primer Team

Build Your Business Fast with Growth Hacking

by Ryan Holiday, Author and Strategist

How to Get Found on Google Search and Maps

by Get Your Business Online Team

Key into Keywords for Search Engine Marketing

by Jesse Eisenberg, Elite SEM

Make the Most of Your Google My Business Listing

by Get Your Business Online Team

The Power of Online Advertising

by Primer Team

Online Reviews: The Best Endorsement for Your Business

by Primer Team

Get a Competitive Edge: Create a Website, Fast

by Get Your Business Online Team

Create a High Quality, High Ranking Search Ad

by Primer Team

Find Valuable Insights in People’s Online Searches

by Primer Team

Grab Their Attention with SMS Marketing

by Lisa Boyd, TMI

Advanced Digital Marketing

Get tips for boosting your digital marketing through display ads, remarketing, and more.

Expand Your Brand’s Reach with Affiliate Marketing

by Primer Team

Brand Marketing & Direct Response: A Powerful Pair

by Larry Kim, WordStream

2 Can Be Better Than 1: The Power of Co-Branding

by Primer Team

Segment Your Customers to Reach the Right Ones

by Primer Team

Create Display Ads That Click with Your Customers

by Primer Team

Create a Landing Page That Lands Customers

by Primer Team

Machine Learning Basics: What It Is and How It Can Work for You

by Lak Lakshmanan, Max Lotstein, and Carolyn Ujcic, Machine Learning for Business Professionals

Evolve Your Ad Campaigns with Programmatic Buying

by Primer Team

Inspire Creativity with Programmatic Technology

by Primer Team

Boost Your Reach Organically with Referral Marketing

by Primer Team

How Remarketing Keeps Customers Coming Back

by Primer Team

Make Smarter Ad Campaigns with Automated Bidding

by Primer Team

Build Customers’ Confidence in Your Business

by Ken Wheaton, Think with Google

Go Beyond Keywords: Know How Customers Really Search Online

by Kenneth Wheaton, Think with Google

How to Use Machine Learning to Reach Your Business Goals

by Clemens Mewald, Google Launchpad

Build Brand Loyalty with Utility Marketing

by Primer Team

Tracking & Analytics

Take lessons on digital metrics, Google Analytics, and more.

Track Your Acquisitions with Digital Metrics

by Avinash Kaushik, Marketing Evangelist

Make Google Ads Work Harder for You with Analytics

by Analytics Academy

Harness the Power of Google Analytics

by Get Your Business Online Team

Track Customer Behavior with Digital Metrics

by Avinash Kaushik, Marketing Evangelist

Measure the True Value of Your Online Community

by Ryan Chynces and Andy Au, Hootsuite

Measuring Your Content’s Return on Investment

by Ryan Chynces and Andy Au, Hootsuite

Measuring the ROI of Your Social Media Contests

by Ashley Warren and Dana Kilroy, ShortStack

Measure Your Marketing’s Power with Google Analytics

by Analytics Academy

Set Up Goals in Google Analytics

by Analytics Academy

Get Started with Google Analytics

by Get Your Business Online Team

Track Marketing Outcomes with Digital Metrics

by Avinash Kaushik, Marketing Evangelist

Measure Your SEM Success with Metrics (and Math)

by Jesse Eisenberg, Elite SEM

Mobile App Promotion

Get tips for engaging your mobile app's target audience.

Identify Interactions That Can Make Your App Valuable

by Primer Team

Take Your App Worldwide with Localization

by Primer Team

Make It Work: Optimize Your App Performance

by Primer Team

Promote Your Mobile App to Get More Downloads

by Primer Team

Keep Mobile Users Engaged In and Out of Your App

by Primer Team

Help Your App Stand Out with Great Creative Assets

by Primer Team

Reach the Right Audience for Your App with an App Campaign

by Primer Team

Social Media Marketing

Learn how to create #SocialAds, work with #Influencers, and more.

Keep Your Eyes on the Prize: Running Online Giveaways

by Dana Kilroy, ShortStack

Photograph Your Products Like a Professional

by Primer Team

Start Selling on Social Media

by Primer Team

Social Ad Tactics: Focus, Research, Measure

by Andy Au & Ryan Chynces, Hootsuite

Work with Social Media Influencers to Sell More

by Ryan Chynces and Hannah Clark, Hootsuite

Surviving and Thriving on Social Media

by Primer Team

Video Marketing

Learn about creating actionable online videos, hardworking video ads, and more.

Actionable Online Videos: Get More Than Views

by Primer Team

Liven Up Your Video Marketing with Livestreaming

by Primer Team

Skip the Ordinary: Create Engaging Online Video Ads

by Primer Team

Use Video Content to Create a Community

by Primer Team

Email Marketing

Find out how to build an email list, use email automation, avoid spam filters, and more.

Why a Business Email Address Is Good for Business

by Get Your Business Online Team

Keep Customers Interested with Email Automation

by Cezary Pietrzak, Digital Marketing Consultant

Get to the Point: Tips for Crafting Effective Emails

by Tami Reiss, Founder, Just Not Sorry

The Non-Spammy Way to Build an Email List

by Primer Team

Make Email Marketing Your Secret Weapon

by Primer Team

Build Your Email Marketing A-Team

by Palmer Houchins, MailChimp

Get Your Emails in Shape with Multivariate Testing

by John Foreman, MailChimp

Reach Customers, Not Spam Filters

by Matthew Grove, MailChimp

Content Marketing

Get lessons on planning, creating, and sharing compelling content.

Blog Your Way to Better Business

by Primer Team

Boost Brand Awareness by Curating & Repurposing

by Primer Team

Branded Content & Native Ads: Engage Your Audience

by Joe Puglisi, BuzzFeed

Make Every Post Count with a Content Strategy

by Primer Team

Test Your Content Before You Invest

by Amber Horsburgh, Digital Strategist

Create Content Themes That Match Your Values

by Amber Horsburgh, Digital Strategist

Turn Information into Stories with Data Visualization

by Primer Team

Create Content Your Audience Will Want to Share

by Primer Team

Keep It Real with User-Generated Content

by Caitlin Domke, NewsCred; Micah Cohen, Twenty20

Show Your Story with Visual Marketing

by Alicianne Rand, NewsCred

Market Research

Learn ways to gain insights about your customers and apply them to your business.

How Strong A/B Tests Can Read Customers’ Minds

by Primer Team

Find Out What Your Competition Can Teach You

by Primer Team

Crowdsource Your User Testing

by Michael Mace, UserTesting.com

Identify Customers’ Needs to Create Better Solutions

by Adam Royalty, Stanford d.school

Design Thinking: An Innovative Way to Turn Ideas into Products

by re:Work

Turn Opinions into Insights with Focus Groups

by Primer Team

Oh, the Humanity: The Power of Human Insights

by Primer Team

Read Customers’ Minds with Marketing Research

by Primer Team

Test Product/Market Fit Before You Commit

by Ryan Holiday, Author and Strategist

Get 360 Insights with Quantitative & Qualitative Data

by Michael Mace, UserTesting.com

Agency Management

Discover methods for building a strong working relationship with your agencies.

Getting the Most Out of a Creative Agency

by Primer Team

Short, Sweet & Powerful: Crafting Creative Briefs

by Harry Roman, Droga5

Give Better Creative Feedback to Get Better Results

by Stuart Hogg, Forever Beta

Know When and Where to Buy with a Media Agency

by Primer Team

Up Next

Business & Operations

Learn skills to help run a successful business.

Brand & Identity

Learn skills to help your business stand out.